Logo for DE LA REA STUDIO, featuring the name in large white serif font on a black background, with a subtitle 'SOULFUL NARRATIVES, LASTING RESONANCE,' and a signature-style text 'By Alexandra de Lana' along with a small white flower icon.

Who We Are

De Lara Studio is an integrated brand and communications consultancy partnering with founder-led beauty and lifestyle brands. At the heart of the studio’s work is a belief in the power of storytelling, connection, and community.

Founded by Alexandra de Lara and informed by nearly two decades in global luxury communications, the studio pairs corporate-level expertise with a high-touch, human approach—working alongside founders and teams at pivotal moments of growth.

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Stories shape legacies. We partner with luxury lifestyle and founder-led brands to bring their narratives to life through storytelling, strategic partnerships, and community-building.

Decorative white flourish and line on black background.

Our Services

At De Lara Studio, every narrative and relationship is shaped with intention and a deep sense of brand stewardship—honoring the broader vision and the beauty in the details.

  • Securing thoughtful coverage in leading luxury and lifestyle publications, from trade outlets to top-tier media.

  • Designing high-touch brand moments that foster connection, from intimate press previews and bespoke dinners to immersive, sensory-driven celebrations.

  • Curating authentic collaborations with tastemakers and creators who align with brand aesthetics and values.

  • Defining voice, values, and narrative to resonate with discerning luxury audiences.

Connect with us

Current & Former Clients

  • A transparent, rectangular perfume bottle with black geometric and circular designs on the front, and a black cap, set against a neutral background.

    Escentric Molecules

    Influencer Strategy & Partnerships

  • A perfume bottle labeled UMyltk surrounded by rocks and green moss with water droplets on a dark background.

    Fischersund

    Strategic Media Relations
    Influencer Strategy & Partnerships

  • Close-up of a black container with the label 'HABELO ACTIVATING HAND SERUM' surrounded by smeared white cream or lotion.

    Habelo Beauty

    Media Relations & Influencer Partnerships
    Launch Event - Credo Beauty NYC

  • A bottle of L'EPOQUE Dopamine Rose perfume surrounded by raspberries, pink rose petals, marshmallows, and pink fabric.

    L'Epoque Parfums

    Strategic Media Relations
    Influencer Strategy & Partnerships

  • The Maker

    Strategic Media Relations
    Launch Event Support - Alias & Alias II

  • Six glass perfume bottles with decorative caps, in various colors including gold, orange, yellow, green, and blue, arranged on a surface with reflections.

    Spoturno

    U.S. Market Launch
    Media Relations & Influencer Partnerships

Kind Words From Our Partners

  • "Alex seamlessly integrated with my team to bring our launch to life. She’s the partner you want by your side — action-oriented, deeply connected, with an amazing disposition, and most importantly, she drives results. I couldn’t recommend her more highly."

    —Rose Pilato, Chief Marketing Officer of The Maker

  • “Alex is a natural strategist and connector.  She works as an extension of our team, always willing to dive in to support our efforts with the keenest point of view and best relationships. Her sweet spot is niche fragrances, but she has the ability to apply her breadth of expertise across categories maximizing potential at every corner. We love working with her and value her point of view, knowledge and incredible relationships. 

    -Vanessa Dabich, GM of Fischersund

  • “As a new brand, Alex's partnership has been invaluable. Her deep understanding of the fragrance world and the creator community allowed us to launch L'Epoque with total confidence. Her expertise in media relations and creator strategy were a huge unlock for our brand!”

    —Rachel Green, Founder of L’Epoque Parfums